Bolt Down on Bullying

Bolt Down on Bullying

Anti Bullying Promo

By Dr. Samineh I. Shaheem

Bolt Down on Bullying

A program especially designed for the UAE by Dr. Samineh I. Shaheem - Assistant Professor of Cultural Psychology and Learning & Development Specialist in collaboration with Dubai Eye 103.8 FM.

The BDOB campaign was featured in the International Psychology Conference Dubai in 2014


Since 2010, the Bolt Down on Bullying Campaign has continued to raise awareness regarding bullying in hopes of reducing incidents and sharing effective strategies on how to confront it. Join us on this mission since your affiliation shows commitment to fostering an environment of greater empathy and less hostility.


What Is Bullying?

Bullying among children encompasses a variety of negative acts carried out repeatedly over time. It involves a real or perceived imbalance of power, with the more powerful child or group attacking those who are less powerful. Bullying can take different forms: physical (hitting, kicking, spitting, pushing, taking personal belongings): verbal (taunting, malicious teasing, name calling, making threats): psychological (spreading rumors, manipulating social relationships, or engaging in social exclusion, extortion, or intimidation) and more recently, cyber bullying (through the use of technology, the internet, social media websites and mobile devices).

Excuses That Adults Make

Bullying is a serious problem and therefore should be dealt with as such. Unfortunately parents/educators sometimes underestimate the impact and magnitude of bullying behavior by brushing it aside or responding with comments such as:

  • Sticks and stones can break your bones but words will never hurt you
  • It is good for you. It toughens you up.
  • Fight your own battles.
  • Ignore it and it will go away.
  • Come on! Stick up for yourself. You won't always have us around to stick up for you.
  • I was bullied and it never did me any harm.
  • You've got to be tough to survive in this world.
  • I never interfere in difficulties between children. They have to learn to sort out problems between themselves.
  • Boys will be Boys!
  • Girls are just mean at that age!

Join the Bolt Down on Bullying Campaign

All you need to do is register and will schedule a visit to your school.

Although we do offer workshops for teachers and parents, the first presentation will be for the students. The knowledge shared is based on our guiding values and principles.

Objectives based on these principles

  • Being bullied is not a rite of passage to be endured as an aspect of development.
  • Schools should provide safe learning with an intentional approach to bullying prevention.
  • Students must be oriented yearly concerning the school policies regarding bullying.
  • We need to collaborate with schools and parents for effective results
  • Reduce and prevent instances of bullying

Topics covered during a student assembly

  • To define bullying
  • Explore types of bullying
  • To become aware of how to respond to bullying as an individual
  • To become aware of how to respond to bullying as a bystander
  • To commit to bully free school
  • To visualize a bully free environment

Seminars for teachers and parents

Bespoke seminars are organized so that we can involve more people by working together using lectures based on extensive research and experience, presentations, case studies, discussion groups, and structured exercises with feedback to strengthen skills and create intervention activities that you can use both at home and at school to try and combat bullying in our schools and neighborhoods.

Here is a list of some the main points we will cover:

  • What is bullying and how does it occur
  • What are the psychological explanations for the reason why bullying occurs
  • What are the consequences of being bullied
  • How does a culturally diverse and transient environment contribute to bullying behavior
  • How is bullying different in the UAE in comparison to other countries
  • How to recognize signs that a child is being bullied
  • How to improve communication between parents, teachers and children
  • How to prevent bullying in schools
  • How we can all be actively involved in order to BOLT DOWN ON BULLYING

Who should participate?

Parents, older siblings, counselors, school administrators, educators, therapists, trainers and others concerned about making schools safe places for all.

Schools or community groups are invited to sign up individuals or teams. Please contact us on for more information.

Articles, Audio & Videos


Bullying Samineh Shaheem

By Dr. Samineh I. Shaheem

Work Live Love - How To Stop Bullying At School?

By Dr. Samineh I. Shaheem

Dubai Today – Voices of Diversity

By Dr. Samineh I. Shaheem

Voices of Diversity - Bullying 1, 09.08.2015

We are talking about bullying. It can be something we see in the workplace, or at school, or even in the public eye. And as we get ourselves and our kids ready for the new school year, it’s something that we need to be aware of so that we know how to deal with it, whether we are directly involved or not. Have you been the victim of bullying or have you been a bystander?


New call to curb violence in Dubai schools

By Dr. Samineh I. Shaheem on The National UAE

DUBAI // Schools are being urged to introduce comprehensive anti-violence programmes after a study revealed that four in 10 primary and secondary pupils kick, punch, slap or use other physical force on their peers.

The study of more than 1,000 pupils in Dubai also showed that almost half of school-age children had witnessed some form of pupil-on-pupil violence.

Read more

Prevention vs punishment: Grassroots plan for tackling school bullying

By Dr. Samineh I. Shaheem on The National UAE

ABU DHABI // Prevention is more effective than punishment when it comes to tackling the growing problem of bullying, educators and experts say.

“Research has shown that approach works much better because when you focus on the negative, the negative happens,”

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Safety with E24|7: Bullying – from school to smartphone

By Dr. Samineh I. Shaheem on Emirates24/7

Online bullying or the so-called cyber bullying can be more concerning than bullying that happens face to face, stated Kapersky Lab.

The IT security specialist recently conducted a research with B2B International, concluding that nearly a quarter (22 per cent) of parents were unaware of online social activity of their...

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UAE is top-two victim of regional cyber attacks

By Dr. Samineh I. Shaheem on Arabian

The UAE is the second most attacked country online in the Middle East, according to study by Kaspersky Lab.

Speaking at a conference to announce the launch of Kaspersky Total Security, Mohammad Amin Hasbini, senior security researcher, Global Research and Analysis Team (GReAT), Kaspersky Lab Middle East, Turkey and Africa, highlighted the issue of cybercrime and bullying...

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Anti-bullying campaigns on social media

By Dr. Samineh I. Shaheem on Gulf

With the help of social media, people manage to campaign or raise awareness about different subjects. People in the UAE aren’t too far behind when it comes to raising their voice against bullying. Several anti-bullying campaigns have come up on different social media channels.

One such campaign is the “Bolt Down on Bullying” campaign...

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Bullying in schools: How big is the problem?

By Dr. Samineh I. Shaheem on Gulf

Dubai/ Abu Dhabi: Just days ago, 11-year-old Loujain Hussain, the youngest in her family, was just like any other happy, sweet little girl her age. Today, she is fighting to regain her health after days lying in a coma in a hospital, after a group of fourth graders attacked her so violently that it led to a brain haemorrhage.

The sheer scale of the violence...

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Time Out meets the woman on a mission to stop bullying in Dubai

By Dr. Samineh I. Shaheem on Times Out Dubai

A woman on a mission, Samineh Shaheem is crusading against the UAE’s bullies through a series of talks, lectures and seminars, starting this month. Her campaign, called Bolt Down On Bullying, aims to raise awareness of the issue locally.

'There has been lots of attention around ...

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Campaign to help bullying victims

By Dr. Samineh I. Shaheem on The National UAE

Ibrahim is 17 years old and freely admits to being a bully. "I have to be," he said.

"No one dares talk to me in class. If I see a group of bullies against a boy, I'll definitely be on their side and bully with them, because this way no one can ever bully me, everyone would know I'm powerful," he said.

Read more